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Marketing & Sales Webinar Track - Rebranding the PMO: How Substituting Project Management with Performance Marketing Changes Everything Rebranding the PMO: How Substituting Project Management with Performance Marketing Changes Everything $10.00 Abstract Should the letters “PMO” stand for the Performance Marketing Office? Given the customer centric pressures that the web is placing on the marketing function, it might be time for the organizationally aligning principles of applied project management to fuse with the process driven world of marketing operations. But will the Project Management Office, as we’ve known it, become the required hub for this fusion - marrying strategy with execution - or is a “new improved” PMO required? About the Presenter David Hutchinson, PMP Senior Vice President of Program Operations & New Media Program Partners, Inc. Chair, Marketing & Sales SIG A 20 year veteran of TV and interactive entertainment, Dave is responsible for program distribution and corporate operations for Program Partners, Inc., a developer-distributor of high quality television entertainment, based in Venice California. His role within the organization includes expanding the reach and revenue potential of the company’s programs and brands through the various channels of the new media. Previously, Dave was Vice President of Broadband Operations for the digital music and e-commerce company ARTISTdirect, where he also served as Executive in Charge of Production for the firm’s popular “Fan Conference” series, sponsored by AT&T. In the early ‘90s Dave co-founded CityInteractive, the profitable new media division of CHUM Television (parent company of Citytv and MuchMusic in Toronto Canada), where he produced live interactive television programs sponsored by Apple Computer, Intel, Motorola and Microsoft. In the 80’s Dave represented film and television properties, for producer Robert Halmi and later Network Ventures, Inc, where he represented original and off-network television programs in syndication. Dave is a published writer and certified project management professional (PMP) and is currently Chair of the Marketing & Sales Specific Interest Group (MSSIG) within the Project Management Institute (PMI). In addition, Dave serves on the advisory board for ad:tech, a leading digital marketing conference dedicated to the convergence of media, marketing and technology. He is also a board member of the Pacific Film Foundation, a non-profit organization promoting the awareness of global issues through the power of media.

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